What’s new!

Placester has announced the release of its brand new website and marketing platform for real estate brokers. The new broker platform streamlines the online marketing experience for brokers and adds several features, including multi-site management, lead management, and premium support.

Placester, a marketing platform that connects real estate professionals and consumers, today announced its partnership with Bean Group, a real estate brokerage firm with $3 billion in transactions and listed as one of Real Trends’s 500 largest brokerages in the country, to empower its agents to take marketing into their own hands with professional online sites and tools. With Placester’s broker offerings, Bean Group’s agents now have access to beautifully customized websites that help them convert more leads, win more clients and close more deals.

In our introductory post, I briefly mentioned a critical question we had to answer: “How is anyone suppose to share something they’re worried about losing?” I wanted to elaborate on this a bit more:

The Internet Age has furnished agents, owners, buyers and renters with countless tools and techniques that greatly facilitate the real estate process. Still, in our drive to change the way we market real estate listings, it’s my sense that we haven’t paid as much attention to the actual properties those listings represent, to providing tools that allow people to really enter an apartment from their computer screen.

Developers, Developers, Developers. That was the mantra in the famous Monkey Boy video we have all seen. I was a Microsoft employee at the time that was recorded and was in the audience when Ballmer yelled the famous words. One of the themes of that talk was that there are many types of developers and Microsoft did everything it could to support each of them.

Recently we added the ability to create a List of Listings shortcode filtered on Property Type. This means you can create a page on your site that shows only Condos, or Single Family, or any other property type in your MLS feed.

Need help finding the right neighborhood for your home search? Here are five factors that should figure prominently in your thinking.

In a previous post, The Age of the Apartment, I discussed the idea that people are more willing than ever to relocate in search of the right experience. Of course, for potential renters, the question remains: where to? (For the real estate agents ready to serve those renters, the question might be, why here?) Because we’re becoming less bound by mile markers, this can be difficult to answer. In the end, however, just about everything relates back to one crucial factor: cost.

With its elegant, understated design that includes plenty of whitespace, Phoenix is the perfect theme for getting your branding, listings, and content to stand out.

Country, State, County, City, Zip, Neighborhood, Street, Unit, and Coordinates. That’s how we break down our location information for any property. This can be seen in the results from an API call for a listing as shown here:‍‍Sometimes that isn’t enough. Neighborhood in most cases is mapped to sub-division. But in some places the sub-division isn’t what people think of as a neighborhood, there might be something bigger than a subdivision but smaller than a city. Or other times there is a level smaller than a sub-division.The challenge is in supporting these additional levels. What we have been doing so…

These six strategies will help you avoid service disruptions like the one that affected millions of GoDaddy websites earlier this week.

We had your online reputation in mind when we developed the Fremont theme. With its full-width slideshow and central overlay for writing a personalized message, Fremont does a great job of representing your brand and your business.