10 Tactics to Improve Lead Capture on Your Website

If you know that your website could stand some improvement in the area of lead capture, our guide, “10 Simple Actions to Improve Lead Capture on Your Real Estate Website,” will walk you through how you can start capturing more leads today.

How to improve lead capture on your real estate website in 10 simple steps

There’s nothing like creating a viral piece of content for your real estate website, or finally landing a listing that’s getting a ton of attention … and realizing that your lead capture is not optimized, or even worse, is not set up at all. When it comes capturing leads on a real estate website, traffic is only half the battle (or less). Arguably just as important is convincing that lead to provide you with follow-up information so that you can start nurturing them and, ideally, turn them into a valued client. If you know that your website could stand some improvement in the area of lead capture, our guide, “10 Simple Actions to Improve Lead Capture on Your Real Estate Website,” will walk you through how you can start capturing more leads today.

You are:

• A real estate agent who’s already built a real estate website, but you know it isn’t converting as well as it could be, and you’d like to remedy that.
• A real estate assistant who manages a website for your agent, team, or broker; you want to know more about the purpose of lead capture and why it works.
• A broker or training manager whose agents have websites but are struggling with conversion and lead capture, and you need a resource that will help them self-serve and troubleshoot.

You want:

• To understand more about lead capture and what compels a buyer or seller to leave contact information with a real estate agent.
• To generate several immediate ideas for how you can improve lead capture on your website.
• To provide an assistant or someone else who manages your website with solid background information about your lead capture strategy so that they understand which components are most critical.

What you’ll get:

A 10-step guide to help you understand where the biggest gaps are in your current lead capture strategy and how to close them. You’ll learn how to use your existing relationships to grow your database and create testimonials from your best clients, why email will prove to be your best friend, how to think about social media, and exactly how to build your contact form fields and calls to action to generate the biggest response. The guide walks you through landing pages, your value prop, website construction and analysis, and more. By the time you’ve finished, you’ll understand what you need to do to capture more leads on your website—and to drive them there in the first place.