How to Set up a Drip Email Marketing Campaign | Placester

Our drip email marketing webinar will teach agents (or anyone else working with an agent’s CRM) what they need to know to get started and excel in their email marketing.

Setting up a real estate drip email campaign from start to finish

Drip email marketing: It’s one of those terms you might have heard before, but perhaps you’re unclear on how you can use it in your real estate business. Or maybe you’ve even tried a (halfhearted) drip email campaign or two—and you’re not sure exactly what went wrong, but it definitely didn’t go exactly right. Drip email remains one of the best ways to target specific types of leads and make sure you’re staying with them as they travel toward their decision to hire a real estate agent; after all, if you’re the agent who’s helped them the most, and the most recently, then they’re pretty likely to ask you to help them buy or sell. Our drip email marketing webinar will teach agents (or anyone else working with an agent’s CRM) what they need to know to get started and excel in their email marketing.

You are:

• A real estate agent who’s got a working database of leads in your CRM, but you’re not sure where to go from here.
• A real estate assistant who helps your agent, team, or brokerage put together marketing campaigns and who wants to learn more about how drip email campaigns work in real estate.
• A broker or training manager whose agents are asking for high-quality, actionable advice on how to follow up with the leads in their CRM.

You want:

• To understand how to segment your leads in your CRM so that you can start focusing on the first touchstone of a good real estate email campaign: personalization.
• To come up with some new ideas for valuable information and resources you could be sending your buyer and seller leads via email.
• To learn how to bring it all to a close by keeping tabs on your open and click-through rates to understand which leads are doing what (and when)—and what it all means.

What you’ll get:

A 30-minute webinar where experts will walk you through what you need to know to get your first real estate drip email campaign off the ground. You’ll see specific examples of real drip email campaigns that generated leads for agents all over the country, learn what works and what doesn’t, and get step-by-step instructions for how to wrangle your CRM and start using drip email to keep yourself top-of-mind with your hottest leads.